About — A profile
Continually exploring new ways of expressing ideas through design and code.
The short version
I’m a builder, an artist, and a thinkerer working at the intersection of software, operations, and intelligence. I’ve led engineering teams, shipped product across logistics, sales, healthcare, and education, and spent the last few years building tools that help small teams act with the clarity of much larger ones.
Before turning 30, I scaled a COVID-19 testing platform from 1,000 to 100,000+ tests per month for a Spanish laboratory across Mexico and the Dominican Republic, ran a 60-person distributed sales team for a US client from two operators in Monterrey, and led growth experiments that returned 1,876% on ad spend. The pattern under all of it: the same operational shape, in different industries.
Now I split my time between building product, writing, and making cinematic short films, purposely trying to answer: how does intelligence become usable?
Threads
Four ways into the work.
Architect
Building systems that make complex data feel like conversation.
I design the layer that turns disparate operations into coherent ones, then ship it. Platforms (AffiHub, AyudaLocal, Crawlio, Mentu, Vaiven, Cotizera, Abastia, Fullgen) and open-source infrastructure (Notion to Site, Airtable MCP, MetaMCP, Mentu Protocol). The pattern under all of it: cognitive infrastructure.
Go to Code →Thinker
Naming the operating layer of attention.
A few hundred essays, three books on cognitive infrastructure, and a working paper with my father on lean theory applied to information systems. Writing is where the frameworks get drafted before they become products.
Go to Writing →Artist
Civilizations the present has forgotten.
Recreating Stories. Cinematic short films made with historical research, direction, and a curated AI stack. Tang Dynasty, Persepolis, sacred cities, ancient battles. Memory treated as a craft.
Go to Films →Operator
The work that produced the frameworks.
A COVID lab scaled past 100,000 tests per month. A 60-person remote sales team run by two operators in Monterrey. A 1,876% ROI affiliate funnel. Each case study written from inside, not after.
Go to Studies →Now
What I’m working on this season.
- Mentu. An operating system for agentic work. Local-first recipes, a commitment ledger, and an MCP intelligence layer. Open source. mentu.ai ↗
- Recreating Stories. New cinematic episodes about lost civilizations. Most recent: Tang Dynasty’s Last Beautiful Year ↗.
- AyudaLocal. Solving home services in Mexico with AI. The right pro shows up, payment handled, every step coordinated. ayudalocal.com ↗
- The Architecture of Usable Intelligence. The third book in the cognitive-infrastructure series. The recursive engine underneath the other two. Read draft →
Stance
What I work from.
- 01
Build tools that work and feel great.
Half of "feels great" is taste. The other half is keeping the seams visible so the user can repair the thing themselves.
- 02
Treat Notion status fields as unreliable.
The metadata of any system is always more flattering than the thing itself. Read the body, not the tag.
- 03
Ship the cinematic version.
A portfolio is permission to imagine. If the work is finished and the page is a list, the work disappears.
- 04
Write everything down.
Memory is a single point of failure. So is reputation. Documents survive both.
Colophon
How this site is made.
Built with Next.js on Vercel. Essays, books, case studies, and the research paper are authored in Notion and synced to local markdown via a small sync tool I wrote (notion-to-site ↗). Typography is EB Garamond paired with Inter. The whole corpus is machine-readable at /llms.txt and /api/context.