Case Studies

Detailed write-ups of operational, engineering, and marketing work — pulled from the field, not from a deck.

Built a COVID-19 Testing Platform for 1M+ Users
Healthcare operations · 2021 – 2022

Built a COVID-19 Testing Platform for 1M+ Users

Helped a Spanish laboratory scale from 1,000 to 100,000+ COVID-19 tests per month across Latin America during the pandemic.

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Built an Airtable MCP that lets you chat with your database
Engineering · 2025

Built an Airtable MCP that lets you chat with your database

An open-source MCP server that lets you query, edit, and chat with any Airtable base from Claude or any MCP-aware client.

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Scaling a Remote Sales Team from 0-60
Operations · 2017 – 2018

Scaling a Remote Sales Team from 0-60

How two operators in Monterrey ran a 60-person distributed sales team for a US client by splitting the funnel into specialized roles.

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Over +1,876% ROI using Facebook Ads
Marketing · 2015

Over +1,876% ROI using Facebook Ads

A 2015 affiliate funnel that returned 1,876% on ad spend — the offer, the creatives, and the media-buying loop that made it work.

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From Sync Bridge to Data Warehouse
Data engineering · August 2025

From Sync Bridge to Data Warehouse

How an internal sync bridge evolved into a proper data warehouse — the architecture shifts that scaled past ad-hoc ETL and made business data queryable.

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Building an Enterprise Analytics Platform
Data engineering · August 2025

Building an Enterprise Analytics Platform

Migrating an enterprise customer from legacy MongoDB to a modern real-time analytics platform — schema design, the dashboard layer, and the warehouse underneath.

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